G4S

Women in security. Social recruitment campaign.

Challenging stereotypes and capturing scenarios of women supporting the security industry.

G4S

Project: Women in security
Format: Social recruitment campaign
Role: Lighting / Camera operator
Director: Callum Knight
Agency: Creed Comms
Client: Coolbox
Camera: Sony FX 6 + G Master lenses

I supported Creed Comms and Coolbox to create a short social first campaign for G4S’s Women in Security—an inspiring project aimed at challenging perceptions and encouraging more women into careers across the security sector. Shot handheld with a documentary sensibility and simple lighting designed to focus on the campaigns key characters, the project aims to highlights the roles and experiences of women working on the front line of security in the UK, on the ground, in tech and in leadership roles. It’s honest, human with a slightly dramatic lighting style. The campaign culminated in a live open day in London, and it was a real privilege to see our work spark the launch of the campaign and further the conversation in the room about women role in the security sector.

 
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